And it’s not just the big boys who offer this now. There may be rare occasions when a firm like novibet might be offering a particularly attractive stand out price, where you might place a bet and not worry that they don’t offer BOG, but most of the time you will want to take it. So it really is a no brainer! Wherever possible you should take BOG on your racing bets. Had you placed your bet with novibet you’d only get paid at 8/1. If tonythepony wins and goes off at a starting price of 10/1, you get paid out at 10/1.
Obviously you would place your bet with betfred taking the price of 8/1.
At the time of placing your bet both betfred and novibet have tonythepony priced at 8/1, but of the two firms only betfred offer Best Odds Guaranteed. Let’s say you are looking to bet on a horse called tonythepony to win the 4.40 at Kempton. Best Odds Guaranteed (or BOG) means that if you place a bet and take the price on your selection – and the Starting Price (SP) is bigger, you get paid your winnings at the bigger price.
